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祝贺首届颐圣书院·医药经理人特训营学员们顺利毕业了
时间:2018-10-23 点击率 : 42

祝贺首届颐圣书院·医药经理人特训营学员们顺利毕业了


       “颐圣书院·医药经理人特训营”是山西黄河中药有限公司举办的医药经理人培训课程,选拔了全国优秀医药人员120名,经过四天课程,336个小时高强度的特训,首届120名学员顺利毕业。培训内容丰满,形式丰富,学员全程热情高涨,课堂气氛热烈。创意和惊喜充满整个授课过程,首次培训圆满成功。

       首届颐圣书院师资力量强大,外聘讲师有清华大学领导力研究室----贺林教授、中国医药连锁协会高级讲师---李秉彧先生,山西素拓协会会长---刘文斌老师等,同时邀请全国优秀销售团队做经验分享,邀请山西中医药博物馆特聘讲师团队讲解学术。

(贺林教授现场授课)

(李秉彧老师课下答疑解惑)

       120名学员分组听课学习,小组之间设置积分竞赛,为了团队荣誉和个人成绩,学员的积极性被充分调动,也激发了授课老师的激情和灵感,教学相长,收获满满。最终120名优秀学子全部顺利毕业,优秀学员郑志坤获一等奖,优秀学员郭俊芳、黄庆获二等奖,优秀学员李东营、李冰冰、李书杰获三等奖,十六味消渴胶囊组获得优秀团队奖。
       课程最后一日,学员和公司员工共赴五台山朝圣,共同许下美好愿望。首届颐圣书院·医药经理人特训营在毕业晚宴的欢声笑语中圆满落下了帷幕。一批优秀医药经理人再次踏上征程,一同开启新时代下医药销售的华章。

五台合影

烧香祈福


   专题一、11代人的坚守和创新
      有医药行业的大咖讲,“如今医药行业3年的医疗改革,远比过去30年的总和还要多”。其实,近三年的医药政策,也深深的影响着几千年的中医药发展,黄河中药感受也颇为明显。

       山西黄河中药是由三百多年前老字号“颐圣堂”发展而来,第九代传人杨巨奎是我国非物质文化遗产传承人,在颐圣堂的基础上创办现代化的中药制药企业黄河中药,传承古法、融汇新技,带领古老的中医药与时代齐行。



       当接力棒交到颐圣堂第十一代传承人杨履世时,医药行业迎来了深刻的医疗改革和中医药的政策支持,“机会难逢形胜在”,面对机遇与挑战,黄河中药总经理杨履世提出“拥抱变化,赢在一线”,一线将士身经百战,洞察市场,但缺乏理论指导和学术武装,所以要发扬一线医药人的实战优势,同时为将士们及时补上不足,打造学习型企业,“百战归来再读书,知行合一谱宏图”,颐圣书院·医药经理人特训营便应运而生。
       颐圣书院由黄河中药营销总监王总亲自实施,授课内容保持与一线站在一起思考问题,帮助一线接受最先进的知识和最前沿信息;聘请名校高师、行业高手、一线名将等,干货满满;授课形式上有理论讲授,有经验分享,有互动交流,还有实战操作,全方位多角度打造医药经理人,提高医药职业操盘水平。
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