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黄河中药 | 品牌升级告知函
时间:2017-08-11 点击率 : 861

尊敬的合作伙伴:

您好!

自从公司成立以来,秉承公司诚信经营,坚持产品品质,不断完善优质服务。经多年的市场耕耘累积,共同奠定了山西黄河中药的品牌底蕴和品牌号召力。

公司于2016年携手国内一线设计团队,经历了一年多的探索与思考,坚持非人造品牌为基础,以百年传承品牌(颐圣堂)为依托,结合黄河中药企业文化气质,共同打造了本次品牌升级,其核心目的为:

1.增加企业与产品的市场竞争力

2.统一形象识别

3.突出企业自身个性

4.高辨识度的宣传展示

5.优化品牌文案

6.独创绝不效仿

详细介绍如下:

一、企业品牌升级


图①图形部分取自公司名称山西黄河中药有限公司中“黄河”,黄河古名“中国河”,民间称“母亲河”。黄河浩荡贯长虹,浪泻涛奔气势雄;石障山屏难阻挡,千回百转总流东。其代表着古国五千年文化与中华民族的崇高气魄。S形轮回的河流轮廓勾勒出仁爱之手的相互交融,静中带动柔情似水流,表达着仁爱之心解救众生疾苦之心愿。手与外轮廓浑然一体,两手相应,表现出了信赖与真诚。以H首字母为基础体现在外形轮廓,是连接这种情感最直接最真诚的纽带,这种包容与呵护增强了厚重感与保护感,是对世人不计回报的仁爱体现;结合古老陈旧的字体感,雕琢出了企业的文化韵味,彰显企业的个性与风采。

二、商标品牌升级


“颐圣堂”创立于1698年是山西四大老药号之一,距今已有三百多年历史,也是山西黄河中药有限公司的前身。公司创办以来一直在延续着颐圣堂老字号精湛的工艺与传承使命。                        

图②由家喻户晓的古代传说“九色神鹿”为载体,其舍己救人品质,是对世人不计回报的仁爱之心的直接体现。《抱朴子》中记载:“鹿寿千岁”“鹿”与“禄”谐音,又象征荣达之意。“鹿”与医药行业有着紧密的精神契合,图文融为一体,寓意颐圣堂焕发的勃勃生机与发展前景整体感强,图案中的祥云代表祥瑞,鹿、黑色的小点与植物分别代表中药的三种状态:动物药、矿物药、植物药,与行业特征高度吻合。

三、产品品牌升级

1.包装系列化说明:

a.采取医药古书载册元素与古老药方方解为骨架,形成黄河新包装本身特有的古老中 医药文化韵味。

b.兼并古代宫廷高级黄色为衬托,体现了产品的专业品质、档次与价值。

c.以产品陈列面的色系区分其突出各产品品类属性。

d.用古老书法字体雕琢出产品自己的名字。

e.加之本草黑白绘本图形,凸显产品与中药关联及主要成分。

f.功能主治:字体清晰且大小适中,不仅利于美观且照顾到了老年人视力的问题。

g.废除原有小包装、将其陈列面加大。

综上七步法改造之后,此种表现形式在中国业内独树风帆、别具一格,具有凸显个性、识别度高、简单好记等优势。

2.山西黄河中药的产品包装、产品手册、展台、名片、信封、手提袋、胸徽、海报等一切表现形式,都会逐步进行统一设计和制作,更好更全面的为广大客户服务。

3.给黄河品牌做强做了坚实的基础,未来将持续不断的增加广告投入。

选择黄河中药,信任黄河中药,品牌升级后的黄河中药,将一如既往为客户提供更加优质、创新的服务。请各位客户,共同关注本次品牌升级工作,一起携手,共铸黄河中药品牌。

真诚感谢您一直以来对黄河中药的支持与厚爱。

谢谢!

山西黄河中药有限公司

二〇一七年五月一日

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